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Strategies for the Green Economy

Learn how your company can succeed in a world gone green

Strategies for the Green Economy

Price: $27.95

Product Code: 9780071600309

ISBN: 9780071600309


Binding: Hardcover

Publisher: McGraw-Hill

Strategies for the Green Economy offers readers a clear roadmap for navigating the challenging terrain of entering the green marketplace, as well as keeping pace with customer and societal demands to reduce their environmental impacts. Author Joel Makower helps you achieve this large feat by providing a comprehensive and realistic look at both the opportunities and challenges, and shows you how leadership companies are finding their way in the green economy, while their competitors struggle.

The author is one of the world’s foremost green business experts, and offers insights and inspiration gleaned from his 20 years’ experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Including groundbreaking data about customers’ attitudes and behaviors regarding green products and services, Strategies for the Green Economy covers a range of subjects and provides detailed answers to the following important questions:

  • What does it take to be seen as an environmental leader?
  • What are the standards, implicit or explicit, that you must meet to be green?
  • How do you communicate what your business is doing right—and what it’s doing wrong?
  • How can you overcome consumer, media, and activist distrust?
  • How can your company be heard amid the “green noise” in the marketplace?
  • What are the new opportunities emerging for companies in the green economy?

Table of Contents:

  • Part 1: What Does It Mean to Be Green?
  • Part 2: How Good Is Good Enough?
  • Part 3: From Here to Sustainability
  • Part 4: Save the Buyosphere!

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