Don't miss a step with the Strategic Planning for Design Professionals
Though design professionals are masters of technical skill, very few receive formal training in management. Yet management skills, particularly strategic planning competencies, are pivotal to a firm’s failure of success. Raymond Kogan and provide an invaluable resource for leaders of large and small design firms.
- The planning process – how to establish the groundwork, gather information, and develop and implement the plan
- Six key elements addressed in a strategic plan – vision, mission, actions, strategies, goals, and potential roadblocks
- Critical issues, such as leadership, financials, business development, and infrastructure