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Strategic Planning for Design Professionals

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Strategic Planning for Design Professionals

Price: $83.95

Product Code: 9781419539541

ISBN: 9781419539541


Binding: Paperback

Publisher: Kaplan

Though design professionals are masters of technical skill, very few receive formal training in management. Yet management skills, particularly strategic planning competencies, are pivotal to a firm’s failure of success. Raymond Kogan and provide an invaluable resource for leaders of large and small design firms.


  • The planning process – how to establish the groundwork, gather information, and develop and implement the plan
  • Six key elements addressed in a strategic plan – vision, mission, actions, strategies, goals, and potential roadblocks
  • Critical issues, such as leadership, financials, business development, and infrastructure

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