Marketing Made Easy for AEC is packed with real-life scenarios that put the marketing principles into a familiar, easy to understand context.
Take charge of the entire marketing process with Marketing Made Easy for AEC - Principles and Procedures!
An essential resource for any professional working in a technical or project management role for a contracting, design, or consulting firm, Marketing Made Easy for AEC will help you win even more clients. This innovative reference provides users with a clear, step-by-step process for devising ways to get more clients, including figuring out what clients need, and convincing prospective clients to hire you instead of the competition. This book contains many real-life scenarios that will put the marketing principles into a familiar, easy to understand context.