Become a leader in the marketing industry with the Marketing Handbook for the Design & Construction Professional!
The Marketing Handbook for the Design & Construction Professional is an essential resource for anyone involved in marketing. Developed by the Society for Marketing Professional Services (SMPS), this handbook documents the knowledge and skills necessary to market professional services. This guidebook is also the primary reference for SMPS’ certification program: Certified Professional Services Marketer (CPSM).
This marketing manual covers topics such as:
- Market research and surveys
- Strategic planning and branding
- Client and business development
- Team strategies and relationship building
- Proposal planning and implementation
- Advertising, tradeshows, websites, and more!
You will find 64 articles by more than 70 contributors and 18 reviewers, covering every aspect of marketing in the design and construction industry. This is an indispensable resource for those engaged in professional services marketing and dedicated to building business for their companies. Act now and get ahead in the marketing community!