How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

• Define your businesses
• Know your market
• Understand your opportunities and threats
• Set feasible goals and objectives
• Create the strategies to achieve your objectives
• Identify and set priorities
• Write your business plan
• Get the right people
• Communicate the strategy and obtain commitment
• Integrate across functions
• Execute with discipline
• Monitor results, evaluate, and react

Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run. 128 pp.