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Strategic Planning for Design Professionals

 Strategic Planning for Design Professionals
Item #: 160-3954-06
Author: Raymond Kogan
Publisher: Kaplan
ISBN:141953954X
Manufacturer: Dearborn
Format: Paperback
 Your Price: $53.95

Don't miss a step with the Strategic Planning for Design Professionals.
Though design professionals are masters of technical skill, very few receive formal training in management. Yet management skills, particularly strategic planning competencies, are pivotal to a firm’s failure of success. Raymond Kogan and provide an invaluable resource for leaders of large and small design firms.

Features

  • The planning process – how to establish the groundwork, gather information, and develop and implement the plan
  • Six key elements addressed in a strategic plan – vision, mission, actions, strategies, goals, and potential roadblocks
  • Critical issues, such as leadership, financials, business development, and infrastructure
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