Analyze the aspects of running an architecture business with Professional Practice 101: Business Strategies and Case Studies in Architecture, 2nd Edition

• Foreword to the Second Edition by Thomas Fisher
• Preface
• Acknowledgements
• Practice, Practice, Practice
  • What It Means to Be a Professional or the Courage to Be a Misfit
  • Professionalism and the Public Interest
  • Professional Through and Through
  • Linking Design and Practice
  • For Whom Should You Design?
  • Are You an Artist or an Architect?
    • Sidebar: Voodoo and Hearsay
  • Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA
    • Sidebar: Timing of the Architect Registration Examination
  • Designing Your Career
    • Case Study: Designing Your Career
• Do the Right Thing
  • Architects and Ethics
    • Sidebar: Postscript on Ethical Behavior
    • Case Study: The Fifty-Nine-Story Crisis
  • The Firm: Commoditiy and Delight
  • Design Firm Typologies
  • Firm Start-Ups
  • Two Start-Up Profiles: Young, Digital, and Good
  • Profiles in Courage: Three Firms
    • Case Study: ABC/Prieto Haskell
    • Case Study Analysis: A Firm in Search of a New Identity
    • Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves
• Project Management
  • Managing the Process versus Producing the Product
  • Making Group Projects in Studio Work for You
  • Client Relations: Of Timing and Schmoozing
  • Designing Your Time
    • Sidebar: Experimental Drawing-Drawing to Steal
  • The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office
    • Case Study: Anne Cahill (A) and (B)
  • Author's Case Study Analysis: Portrait of a Project Manager
    • Case Study: Drawing as a Means to Practice
  • Making a (Financial) Statement
  • Financial Management Primer
    • Sidebar: Managing the Labor Force
  • The Real Meaning of Green Design: Fees and Schedules
  • Conventional versus Progressive Real Estate Development
    • Case Study: Downtown Albuquerque Theater Block
• To Market, to Market
  • Top 10 Rules of Marketing
  • Marketing for Success
    • Sidebar: Selling Architectural Services
  • Top 10 Presentation Skills
  • Top 10 Principles for Design on the Web
    • Case Study: Richards Roth Caruso, Inc.
• Laws and Order
  • Thinking Ahead in the Architect-Client Relationship
  • The Relationship of the Architect and Contractor
  • Top 10 Legal Implications of Electronic Documents
    • Case Study: Minor Setbacks
    • Case Study: Accounting for Terraces-Dealing with Unclear Regulations
• Risky Business
  • Risk Management and Professional Liability Insurance
  • Negotiating Strategies and Consensus Building
  • Top 10 Ways to Manage Risk and Prevent Losses
    • Case Study: Capital Architects
  • New Modes of Service and Project Delivery
  • Models for the Architectural Profession
  • The Emergence of the Virtual Architectural Practice
  • Computers and Practice: The Digital Guerrilla
  • Project Delivery Strategy
  • Keys to Quality: Success Strategies in Design-Build Partnerships
    • Sidebar: Small-Scale Commercial and Residential Projects
  • Leading to Project Delivery in Japan
    • Case Study: Digital Practice-Rethinking the Design Process
• Nontraditional Practice
  • The Maverick Architects: Success in Nontraditional Careers
    • Sidebar: Choosing Multiple Career Paths
  • Pursuing a Career in the Academy
  • Out of the Swamp, or the Evolution of a Career
    • Case Study: The Urban Design Jazz Ensemble
    • Case Study: An Unusual Consulting Practice-Dyer + Dyer
    • Case study: Unexpected Opportunities of an Urbanist Practice
• Social Responsibilities
  • Architects as Leaders
    • Sidebar: A Situational Team Approach to Mentorship
  • The Potential of Pro Bono Practice
    • Sidebar: Selling Out or Selling Yourself?
  • Building Prose for Building Pros
  • Meeting the Minimums and Missing the Point
    • Case Study: Transformational Leadership in Architecture Firms
    • Case Study: Green Against the Grain
• Index