Examining the sales advantages offered on the Internet today, it discusses an agent's web success or his/her site, as well as other vital websites (e.g., search engines, web portals, MLS search sites and directories people routinely use for data-location). The text emphasizes sound marketing planning and budgeting and provides the tools to carry out that planning. Alive with real-world graphics and web pages, it motivates students and professionals to get actively involved with the Internet. 264 pp.

Internet Marketing in Real Estate, 1st Edition - Table of Contents:

• Section I. Creating And Building Your Internet Presence: Your Web Site
  • Standing out from the Crowd: Positioning, Audience, and Goals
    • Defining Your Position
    • Defining Your Target Audience
    • Defining Your Internet Marketing Goals
    • Positioning: What Is It? Why Is It Important? Your Audience(s)
    • Your Goals: What Do You Want Your Site to Do for You?
  • More Than Just a Pretty Face�Your Web Site Content
    • A Clear Statement of Your Unique Market Position
    • Content That Supports Your Market Position
    • You Are More Than a Collection of Awards
    • Real Estate Content
    • Content of Interest to Your Target Audience (Besides Real Estate)
    • Content That Enables and Encourages Visitors to Interact with You
  • Site Appearance and Organization (a.k.a. “Look 'n' Feel”)
    • Appearance
    • Organization
    • Appearance
    • Organization
    • Links to Other Sites
• Section II. Getting Found
  • Portals, Search Engines, and Directories
    • Search Engines
    • Directories
    • Search Engines
    • New Search Engine Strategy: The Open Directory Project
    • Directories
    • A Final Word on “Getting Found�.” Review Questions
  • Internet Advertising of Your Web Site: Links, Banners, Tiles, Listings and Enhanced Listings, Banner and Tile Ads
    • Reciprocal Links and Banner Exchanges
    • Signature Links
    • Listings and Enhanced Listings
    • Banner and Tile Ads
    • Real Estate Directories
    • Webstep Top 100 Free Links
    • Reciprocal Links and Banner Exchanges
    • Banner/Link Exchange Services
    • Dealerships
    • Sponsorships
    • Signature Links
    • Bridge Pages
  • Promotion (On the Net and Off) and Print Advertising
    • Public Relations
    • More Visibility
    • Public Relations
    • Publicity on the Internet
    • A Final Word on “Getting Found�.”
  • “MLS Search Sites”�Find a Home and an Agent
    • MLS Search Site Advantages
    • Property Searches. Finding an Agent
    • Realtor.com™
    • Homeseekers.com
    • ListingLink, LLS
    • Microsoft's�® HomeAdvisor™
    • Cyberhomes�®
    • HomeScout-iOwn
    • Home Gain-Internet Marketing Tool for Listing Agents
    • Other Sites with Homes or Agent Directories
    • Links “To and From.”
• Section III. Effective E-Mail
  • Serving Your Clients and Future Clients by E-Mail
    • Your E-Mail Marketing Approach
    • Effective E-Mail: Listening Back
    • E-Mail Etiquette (or “Netiquette”)
    • Sending Property Information. Sending a Web Page by E-Mail
    • E-Mail Lists and Spam
    • Filing Your E-mail
  • Sample E-Mail Messages
    • Writing More Readable E-Mail Messages
    • Sample E-Mails to Buyers
    • Sample E-Mails to Sellers
    • Sample E-mail to Your MLS Site Visitors
    • E-Mail Masters
    • Section IV. Time To Get Started
  • Action Plan
    • Phase 1: Tasks, Timeline, Budget
      • Internet Marketing: Planning Checklist
    • Phase 2: Establish Your Web Presence
      • Steps to Establishing Your Web Site
      • Your First MLS Search Site Presence
      • Revise Your Key Print Materials to Add Your E-Mail and Web Addresses
    • Phase 3: Expand Your Internet Marketing Reach
      • Revise Your Key Print Materials to Add Your E-Mail and Web Addresses
  • Section V. Appendices
    • Glossary
    • Resources on the Web
    • Some Web Marketing Cost Estimates
    • Selecting a Web Site Designer and Host
• Index