Small Business Web Sites Made Easy

Small Business Web Sites Made Easy is a two-color contemporary guide that shows the non-technical small business owner how to launch an easily updatable, fully-functional business Web site without hiring expensive Web design professionals. Save money and utilize this invaluable resource to gain a basic understanding of HTML and create a compelling, powerful website with ease. You'll also learn valuable web marketing essentials, such as tips for search engine optimization, adding powerful Web marketing tools, enabling credit card transactions, and more. You'll be able to compete with competitor websites and also benefit from up-to-date techniques for customer outreach and feedback. 272pp.

Table of Contents:

• 1. Essential HTML
• 2. HTML Tricks
• 3. Optimizing Cascading Style Sheets
• 4. Powering Up with JavaScript
• 5. Site Design and Search Engine Optimization
• 6. Marketing
• 7. Marketing on Facebook
• 8. Server-side Power: PHP
• 9. PHP: Cookies, Sessions, Browsers, and More
• 10. Taking Credit Cards Online
• Index