Real Estate Marketing & Sales Essentials: Steps for Success, 1st Edition
Follow these steps for success in real estate marketing and sales
Item #: 340-4108-06
ISBN: 0324314108
ISBN13: 978-0-324-31410-6
Author: Dan Hamilton Publisher: Thomson Delmar South-Western Format: Paperback
You may still order back-ordered items. This product is expected to ship after 02/23/2012.
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Real estate can be a rewarding career - for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales - and profits.
The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing.
Agents are already sold, giving Steps for Success praise for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice. 448 pp.
Real Estate Marketing & Sales Essentials: Steps for Success, 1st Edition