Get the tools you need to evaluate trends with Real Estate Market Analysis
Item #: 340-8688-01
ISBN: 0-87420-868-8
ISBN13: 978-0-87420-868-9
Author: Adrienne Schmitz et al Publisher: Urban Land Institute Format: Hardcover
You may still order back-ordered items. This product is expected to ship after 02/23/2012.
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A good market study can make or break a development project. This new
book will equip you with the tools you need to evaluate trends and
understand the key factors affecting real estate markets. Using a
step-by-step approach, the author shows you how to get started, where to
get information, and how to apply it to multifamily, hotel, office,
industrial, entertainment, mixed-use, and master-planned communities.
Thirteen case studies written by top market analysts demonstrate how they
implemented these methods and provide you with models to follow. Ideal for
anyone new to real estate development. 240 pp.
Real Estate Market Analysis - Table of Contents:
Understanding Real Estate Market Analysis
What Is Real Estate Market Analysis?
Generation of Ideas
Different from Toothpaste
Who Uses Market Analysis?
How Does Market Analysis Fit into the Development Process?
The Feasibility Study
The New Demographics and the Need for Qualitative Research
Psychographics: The Search for Segmentation
Political Homework: Marketing for Entitlements
Why Hasn't Anyone Else Thought of This?
Summary
Book Outline
Basic Approach to Real Estate Market Studies
Defining the Market Area
Primary and Secondary Trade Areas
Competitive Clusters
Analyzing Demand
Economic Indicators
Using Employment Statistics
Visitor Profiles and Tourism Trends
Consumer Demographics
Demographic Data Sources
Psychographics: Portraying Household Lifestyles
Using Consumer Surveys
Using Quantitative Research
Qualitative Research
Analyzing Supply
Supply Overview
The Importance of Fieldwork
Mapping the Competition
Marketability Analysis
Assessing the Site's Advantages and Disadvantages
Comparing the Subject with Its Competition
Will Demand Be Sufficiently Strong?
Capture Rates
Determining Supply/Demand Balance
Absorption Rates
Residential Development
Development Types
Characteristics of Single-Family Homes
Characteristics of Multifamily Homes
Residential Market Analysis
Identifying the Market Area
Demand Factors
Supply Factors
Sources of Data
Special Niches
Low- and Moderate-Income Housing
Independent Living Seniors' Rental Housing
Seniors' Housing
Second-Home Markets
Overview of Case Studies
Case Study 3.1 Multifamily Housing: Colinas Gateway
Case Study 3.2 For-Sale Subdivision Housing: The McCall Tract
Case Study 3.3 A Master-Planned Community: Silver Knolls
Case Study 3.4 Downtown Housing: Old Town Square
Office and Industrial Development
Characteristics of Office Buildings
Class
Location
Size and Flexibility
Use and Ownership
Features and Amenities
Characteristics of Industrial/Warehouse Buildings
Analyzing Office and Industrial Space Markets
From Macro to Micro Analysis
Market Area Definition
Site Selection
Demand Analysis for Office Development
Supply Analysis for Office Development
Demand Analysis for Industrial Space
Supply Analysis for Industrial Space
Sources of Data
The Integration of Demand and Supply Analyses
Marketability Analysis
Market Share and Absorption
Overview of Case Studies
Case Study 4.1 Office Building Purchase: Suburban Chicago
Case Study 4.2 Warehouse Property: Valwood
Case Study 4.3 Flex/R&D Property: Peachtree Industrial Park
Retail Development
Types of Shopping Centers
Store Mix in Shopping Centers
Retail Market Analysis
The Importance of Key Tenants
Trade Areas and Market Segments
Purchasing Power
Forecasting Sales
Location Decisions
Sources of Data
Shaping the Character of the Center
Overview of Case Studies
Case Study 5.1 A Value-Retailing Center: La Cantera
Case Study 5.2 Street Retail: Granby Street District, Downtown Norfolk
Case Study 5.3 Retail Entertainment Center: The Lake at Riverdale
Case Study 5.4 Town Center: Wilanow, Warsaw, Poland
Hotels and Resorts
Product Types
Convention Hotels
Luxury Hotels
Commercial Hotels
Budget/Economy Facilities
All-Suite or Residence Hotels
Executive Conference Centers
Resort Hotels
Other Hotel Products
Hotel Market Analysis
Determining the Market Area
Demand Segments
Fluctuations in Demand
Measuring Demand
Demand Generators
Competitive Supply
Demographics and Psychographics
Synthesis of Demand and Supply
Sources of Data
Overview of Case Study
Case Study 6.1 A New Hotel: Downtown Austin
Mixed-Use Developments
Three or More Significant Revenue-Producing Uses
Physical and Functional Integration
Development in Conformance with a Coherent Plan
Analyzing Market Potential of Mixed-Use Projects
Residential
Office
Hotel
Retail
Specialized Uses
Data and Analysis
Marketability
Case Study
Case Study 7.1 Mixed-Use Development: El Toro Military Base Reuse
Real Estate Market Analysis
