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These days, driving new business is the key to your survival, and this highly acclaimed marketing tool is your key to driving new business. With 64 articles by more than 70 contributors and 18 reviewers, this all-new and thoroughly revised handbook covers every aspect of marketing in the design and construction industry from initial market research, to getting leads, to making presentations, to website development. If you're not a marketing professional, then you really need this book.
In a clear, no-nonsense manner, it shows you how to:
Create winning proposals and presentations
Take full advantage of low-cost public relations activities
Develop a winning plan for getting the most from trade shows
Create a high-profile website on a budget
Get your staff to take a market-oriented approach to everything they do
All new 2009 Edition features:
638 pages
64 chapters (each written by an experienced industry professional)
Numerous checklists and forms
Model proposals and press releases
Website design templates
Brochure design guidelines
Sales lead tracking tools
Marketing research strategies
and much, much more.
Marketing Handbook for the Design & Construction Professional
Marketing Handbook for the Design & Construction Professional