Strengthen your competitive advantage with a flawless corporate strategy
Item #: 350-8437-06
ISBN: 007148437X
ISBN13: 9780071484374
Author: Wallace Stettinius, D. Robley Wood, Jacqueline L. Publisher: McGraw Hill Manufacturer: McGraw Hill Manufacturer Item #: 9780071484374 Format: Hardcover
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How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
Define your businesses
Know your market
Understand your opportunities and threats
Set feasible goals and objectives
Create the strategies to achieve your objectives
Identify and set priorities
Write your business plan
Get the right people
Communicate the strategy and obtain commitment
Integrate across functions
Execute with discipline
Monitor results, evaluate, and react
Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run. 128 pp.
How to Plan and Execute Strategy