Item #: 350-1091-03
Author: Chris Preece
Publisher: Butterworth-Heinemann
ISBN:0-7506-5109-1
Format: Paperback
Your Price: $56.95
Get the first reference on the insight of business development strategies
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers. 216 pp.Construction Business Development - Table of Contents:
- Introduction
- Strategic business development
- Marketing planning-planning the way ahead
- Case study of marketing in an SME in construction
- Marketing of civil engineering consultancies in the United Kingdom
- Customer relationship management
- Customer care
- Bidding and winning strategies
- Public relations: business development's vital ingredient
- Change in context
- e-business development
- knowledge management
- Business development and collaborative working
- The business development manager as hero!