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Written by one of North America's leading home inspection firms, and based on
the experiences of that company, this book will help both new and established
inspectors focus on strategic business growth and marketing in a competitive
profession.
You will find clear, logical advice that has been field-tested for success.
Learning objectives, key terms, quizzes, and field exercises make this volume
valuable for use in courses as well as for professional development. The CD-ROM
packaged with the book contains sample marketing, sales, advertising, and public
relations templates that inspectors can use to create their own materials. 289+
pp.
Building Your Home Inspection Business: A Guide to Marketing, Sales, Advertising, and Public Relations
- Table of Contents:
Basic Marketing Concepts
Developing Your Company Identity and Market Focus
Service Philosophy
Pricing Your Services
Marketing for Growth
Referral Network
Writing Your Market Plan
Handling Complaints
Market Directions
Advertising Through Marketing Materials
Advertising Strategies and Methods
People-Driven Public Relations
Media-Driven Public Relations
Event-Driven Public Relations
Fundamentals of Sales and Selling
Targeting Your Sales Efforts
Moving from Objections to Closing
Managing Customers and Building Relationships
Building Your Home Inspection Business: A Guide to Marketing, Sales, Advertising, and Public Relations
Building Your Home Inspection Business: A Guide to Marketing, Sales, Advertising, and Public Relations
