Architects and designers are usually required to prepare and submit proposals in order to secure new business and the success of these proposals has a direct impact on the success or failure of any given firm. Architectural firms spend an average of £'000s preparing proposals. This guide offers full coverage of how to create a proposal that will get the job. Looks at how to personalize proposals as well as effectively targetting it to maximize success rates 224 pp.

Architect's Essentials of Winning Proposals - Table of Contents:

• Preface
• Part I: Proposal Planning
  • What's So Special About Writing a Proposal?
  • Setting the Stage for Winning Proposals: Marketing
  • Setting the Stage for Winning Proposals: How Much Should You Spend?
  • Setting the Stage for Winning Proposals: Types of Proposals
  • To Bid or Not to Bid? The Go/No-Go Decision
  • Your Proposal Strategy
  • Your Proposal Plan, Your Team, and the Process
• Part II: proposal Elements
  • Up Front: Cover Letter, Table of Contents, Executive Summary
  • Résumés
  • Scope of Services and Approach
  • Schedule, Budget, and Fee
  • Related Experience
  • Additional Materials: SF 254/255 Forms, Appendix; and Management Proposal
• Part III: Proposal Development
  • Giving Your Proposal Finesse: Writing and Graphics
  • The Red Team Review
  • It's Ready, Now What?
• Part IV: Proposal Presentation
  • Your Presentation Team
  • Your Presentation Contents
  • Visuals
  • Preparing and Rehearsing
• Afterwards
• Index