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A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition
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A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition

Find out how you can boost your income by selling commercial and income properties with this master guide!
Item #: 340-4915-06
ISBN: 0-471-74915-X
ISBN13: 978-0-471-74915-8
Author: John M. Peckham, III
Publisher: John Wiley & Sons
Format: Hardcover
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For more than thirty-five years, this guide has been the most reliable, trustworthy resource for real estate brokers and agents who want to increase their commissions and start selling income property. Now in a new Fourth Edition, A Master Guide to Income Property Brokerage is back and better than ever. With significant new material on the Internet and powerful, up-to-date tactics, brokers and agents alike will find in these pages all of the high-quality information they need to succeed. 384 pp.

Sixteen power-packed chapters feature step-by-step income-building information that will help you:

  • Profit from five quick ways to find property owners who will sell
  • Turn your leads into listings that sell
  • Nail down sales using today's new and ingenious ways to finance income properties
  • Price income property to sell quickly
  • Set up operating statements that promote sales
  • Present the unique benefits of income property
  • Access thirteen immediate sources of buyers
  • Easily qualify buyers
  • Advertise income property-and make it pay off big
  • Show income properties for fast-action sales
  • Master the fine points of selling income properties
  • Work on condominium conversions: an exciting new wealth-builder
  • Sell like a giant using online tools
  • Make a final presentation that clinches the sale
  • And much more

A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition - Table of Contents:

  • A Word from the Author
  • What this Guide Covers
  • Introduction: Your Golden Opportunity for Big New Commissions and Profits in Income Property Brokerage
  • Why This Guide Is So Important to You
  • A Word about Big Commissions
  • The Unique Benefits of Income Property Brokerage
  • How to Profit Most from Different Types of Income Property
    • How an Income Property Differs from a Real Estate Investment
    • Types of Income Property
    • How to Use Your Efforts Most Profitably
    • Cyberspace Marketing Tips
  • Five Quick Ways to Find Property Owners Who Will Sell
    • Where to Find Prospective Sellers
    • How to Find Out Who Owns the Building
    • Finding Sellers at Cyberspace Speed
  • Turning Your Leads Into Listings That Sell
    • Priority Checklist for Listing Efficiency
    • How to Handle the Owner Who Has Already Decided to Sell
      • Step 1: Persuading the Owner to Sell
      • Step 2: How to Persuade the Owner to Use Your Services
      • Step 3: How to Gather the Necessary Information
    • How to Obtain and Record the Information
    • Financing: The Critical Part of the Listing Form
    • Cyber Assists for the Listing Process
  • How to Use Today's New and Ingenious Ways to Finance Income Property
    • How to Multiply Your Selling Chances
    • Six Rules to Help Project Potential Financing
    • When to Place a New First Mortgage
    • Creating Maximum Leverage with Secondary Financing
    • A Proven Method for Obtaining Low- Rate or No- Rate Mortgages
    • Finding Income Property Financing in Cyberspace
  • How to Price Income Property to Sell Quickly
    • How to Estimate Action Price Level
    • How to Put the APL Guides Into Action
    • Cyber Assists for the Pricing Process
  • Setting Up Operating Statements That Promote Sales
    • Setting Up an Operating Statement
    • How to Prepare the Beginning of an Operating Statement
    • How to Construct the Middle Portion of an Operating Statement
    • Financing
    • How to Complete the Final Segment of the Operating Statement
    • How to Use the Income Analysis Section
    • Cyber Assists for the Operating Statement Process
  • How to Present the Unique Benefits of Investing in Income Property
    • The Six Big Selling Points of Income Property
  • Thirteen Immediate Sources of Buyers-And How to Approach Them
    • How to Amass a Huge File of Ready Investors
    • Finding Buyers at Cyberspace Speed-The Huge Potential
  • Proven Techniques for Qualifying Buyers
    • How to Classify Your Investors
    • How to Handle Your Initial Interview
    • How to Review and Summarize the Interrogation
    • How to Maintain Your Prospect Files
  • How to Advertise Income Property-And Make It Pay Off Big
    • How to Write Ads That Build Sales
    • Avoid These Pitfalls
    • How to Capitalize On Free Ads
    • How to Submit an Acceptable News Release
  • How to Show Income Properties for Fast- Action Sales
    • Some Special Problems, and Strategies to Solve Them
    • How to Appeal to a Buyer's Five Senses
    • An Action Memo
  • How to Master the Fine Points of Selling Income Property
    • How to Answer Frequently Asked Questions
    • How to Answer Your Prospect's Objections
    • The Seven Basic Objection Categories
    • How to Present the Plus Features Convincingly
  • Condominium Conversion: An Exciting Wealth- Builder
    • Condominium Marketing: A Case History
    • The Profits of Condominium Conversion
    • The Mini- Checklist for Suitability
    • Establishing a Conversion Team
    • The Condominium Conversion Process
    • The Future of Condominium Conversion
    • Cyberspace Marketing Tips
  • How to Sell Like a Giant Using Cyberspace Tools
    • A Vision for Technology's Impact on Real Estate
    • Tech Tools Evolving
    • A Marketing Plan Evolves
    • Creating Your Marketing Campaign in Cyberspace
    • How to Use E- Mail to Reach a Wide Network of Potential Buyers
    • A Huge Online Source of Buyers, Sellers, and Tenants
    • How to Develop a Custom Presentation Template
    • Use Cyber Marketing to Sell Anything-Including Yourself
    • Build a Following with a Monthly Customer E- Newsletter
  • How to Make a Final Presentation That Clinches the Sale
    • How to Dramatize What the Property Will Do for Your Prospect
    • The Peckham Boston Analysis: A Powerful Wrap- Up
    • How the Analysis Worksheet Sells the Property and the Broker
  • How to Keep the Ball Rolling and Put These Profitable Techniques Into Action Now
    • How to Get Into Income Property Brokerage-Step by Step
    • Your 20- Week Timetable-A Road Map to Success
    • How an Income Office Operates
    • Five Qualities That Spell Success
  • About the Author
  • Index


A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition

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A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition
Item#: 340-4915-06
Publisher: John Wiley & Sons

 


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