A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition
Find out how you can boost your income by selling commercial and income properties with this master guide!
Item #: 340-4915-06
ISBN: 0-471-74915-X
ISBN13: 978-0-471-74915-8
Author: John M. Peckham, III Publisher: John Wiley & Sons Format: Hardcover
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For more than thirty-five years, this guide has been the most
reliable, trustworthy resource for real estate brokers and agents
who want to increase their commissions and start selling income
property. Now in a new Fourth Edition, A Master Guide to Income
Property Brokerage is back and better than ever. With significant
new material on the Internet and powerful, up-to-date tactics,
brokers and agents alike will find in these pages all of the
high-quality information they need to succeed. 384 pp.
Sixteen power-packed
chapters feature step-by-step income-building information that will
help you:
Profit from five quick ways to find property owners who will
sell
Turn your leads into listings that sell
Nail down sales using today's new and ingenious ways to
finance income properties
Price income property to sell quickly
Set up operating statements that promote sales
Present the unique benefits of income property
Access thirteen immediate sources of buyers
Easily qualify buyers
Advertise income property-and make it pay off big
Show income properties for fast-action sales
Master the fine points of selling income properties
Work on condominium conversions: an exciting new
wealth-builder
Sell like a giant using online tools
Make a final presentation that clinches the sale
And much more
A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition
- Table of Contents:
A Word from the Author
What this Guide Covers
Introduction: Your Golden Opportunity for Big New Commissions and Profits in Income Property Brokerage
Why This Guide Is So Important to You
A Word about Big Commissions
The Unique Benefits of Income Property Brokerage
How to Profit Most from Different Types of Income Property
How an Income Property Differs from a Real Estate Investment
Types of Income Property
How to Use Your Efforts Most Profitably
Cyberspace Marketing Tips
Five Quick Ways to Find Property Owners Who Will Sell
Where to Find Prospective Sellers
How to Find Out Who Owns the Building
Finding Sellers at Cyberspace Speed
Turning Your Leads Into Listings That Sell
Priority Checklist for Listing Efficiency
How to Handle the Owner Who Has Already Decided to Sell
Step 1: Persuading the Owner to Sell
Step 2: How to Persuade the Owner to Use Your Services
Step 3: How to Gather the Necessary Information
How to Obtain and Record the Information
Financing: The Critical Part of the Listing Form
Cyber Assists for the Listing Process
How to Use Today's New and Ingenious Ways to Finance Income Property
How to Multiply Your Selling Chances
Six Rules to Help Project Potential Financing
When to Place a New First Mortgage
Creating Maximum Leverage with Secondary Financing
A Proven Method for Obtaining Low- Rate or No- Rate Mortgages
Finding Income Property Financing in Cyberspace
How to Price Income Property to Sell Quickly
How to Estimate Action Price Level
How to Put the APL Guides Into Action
Cyber Assists for the Pricing Process
Setting Up Operating Statements That Promote Sales
Setting Up an Operating Statement
How to Prepare the Beginning of an Operating Statement
How to Construct the Middle Portion of an Operating Statement
Financing
How to Complete the Final Segment of the Operating Statement
How to Use the Income Analysis Section
Cyber Assists for the Operating Statement Process
How to Present the Unique Benefits of Investing in Income Property
The Six Big Selling Points of Income Property
Thirteen Immediate Sources of Buyers-And How to Approach Them
How to Amass a Huge File of Ready Investors
Finding Buyers at Cyberspace Speed-The Huge Potential
Proven Techniques for Qualifying Buyers
How to Classify Your Investors
How to Handle Your Initial Interview
How to Review and Summarize the Interrogation
How to Maintain Your Prospect Files
How to Advertise Income Property-And Make It Pay Off Big
How to Write Ads That Build Sales
Avoid These Pitfalls
How to Capitalize On Free Ads
How to Submit an Acceptable News Release
How to Show Income Properties for Fast- Action Sales
Some Special Problems, and Strategies to Solve Them
How to Appeal to a Buyer's Five Senses
An Action Memo
How to Master the Fine Points of Selling Income Property
How to Answer Frequently Asked Questions
How to Answer Your Prospect's Objections
The Seven Basic Objection Categories
How to Present the Plus Features Convincingly
Condominium Conversion: An Exciting Wealth- Builder
Condominium Marketing: A Case History
The Profits of Condominium Conversion
The Mini- Checklist for Suitability
Establishing a Conversion Team
The Condominium Conversion Process
The Future of Condominium Conversion
Cyberspace Marketing Tips
How to Sell Like a Giant Using Cyberspace Tools
A Vision for Technology's Impact on Real Estate
Tech Tools Evolving
A Marketing Plan Evolves
Creating Your Marketing Campaign in Cyberspace
How to Use E- Mail to Reach a Wide Network of Potential Buyers
A Huge Online Source of Buyers, Sellers, and Tenants
How to Develop a Custom Presentation Template
Use Cyber Marketing to Sell Anything-Including Yourself
Build a Following with a Monthly Customer E- Newsletter
How to Make a Final Presentation That Clinches the Sale
How to Dramatize What the Property Will Do for Your Prospect
The Peckham Boston Analysis: A Powerful Wrap- Up
How the Analysis Worksheet Sells the Property and the Broker
How to Keep the Ball Rolling and Put These Profitable
Techniques Into Action Now
How to Get Into Income Property Brokerage-Step by Step
Your 20- Week Timetable-A Road Map to Success
How an Income Office Operates
Five Qualities That Spell Success
About the Author
Index
A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition
A Master Guide to Income Property Brokerage: Boost Your Income By Selling Commercial and Income Properties, 4th Edition
Item#: 340-4915-06
Publisher: John Wiley & Sons