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25 Toughest Sales Objections-and How to Overcome Them
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25 Toughest Sales Objections-and How to Overcome Them

Turn common objections into BIG OPPORTUNITIES!
Item #: 9780071767378
ISBN: 0071767371
ISBN13: 9780071767378
Author: Stephan Schiffman
Publisher: McGraw-Hill
Manufacturer: McGraw-Hill
Manufacturer Item #: 9780071767378
Format: Paperback
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You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to deflect that obstacle and make the sale. Bestselling author and renowned sales guru Stephan Schiffman has tapped into his decades of hands-on experience training sales professionals and has boiled his list of objections down to the top 25 most frustrating, universal issues. Through sample dialogues and occasionally humorous examples any salesperson can relate to, Schiffman provides the solutions to help turn any "No" into a done deal.

At long last, the sales objection has met its match. Stephan Schiffman provides you with an arsenal that helps you combat any negative response and, in the process, turns perceptions of you from sales rep to ultimate problem solver. 224 pp.



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25 Toughest Sales Objections-and How to Overcome Them
Item#: 9780071767378
Publisher: McGraw-Hill

 

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